westminster schools facebook page displayed in an ipad with man using an apple pencil

Digital Marketing Services for Schools

TAKE ADVANTAGE OF DECADES OF ACCUMULATED EXPERTISE TO HELP WHERE IT MATTERS

Maximize Your Exposure in a Crowded Digital World

A beautiful, functional website deserves maximum exposure, and the digital revolution keeps adding ways to drive people to it. Our team of Google AdWords-certified digital marketers and social media experts are ready to customize and execute a campaign for you in any of these areas:

We Create Digital Campaigns that Work

Bancroft School

"The objectives that Finalsite made for us with the PPC and Social Ad campaigns are continuously met, and we see they are very responsive, patient with our learning curve, and super helpful with communication and monthly reports. They have been great to work with!"

Stephanie Des Chenes, Admission Assistant
Bancroft School

Whitfield School

"The Social Media Audit showed us a number of things we are doing well and shined a light on several opportunities for growth. More importantly, once the audit was complete the folks at Finalsite helped me develop an affordable and measurable strategy to address the opportunities for growth. When I presented our marketing and advertising strategy at a board meeting earlier this fall, our trustees and head of school responded with enthusiasm at the data-based decisions we are making as a result of the audit."

Becky Marsh, Director of Communications and Marketing
Whitfield School

Riverside Presbyterian Day School

"After turning to Finalsite for a fresh perspective for handling SEO campaigns, I was truly impressed. With the Finalsite experts taking care of everything to keep these SEO campaigns improving month over month, it's been saving me time to focus on the other marketing and communication goals as a one-person department."

Will Gay, Director of Marketing and Communications
Riverside Presbyterian Day School

St. Thomas School

"With the help of Finalsite's consulting team, we increased applications by 40% and new student enrollment increased by 37%"

Amanda McDevitt
Director of Marketing and Communications, St. Thomas School

screenshot of finalsite client with a google page one presence in a macbook with vase of bright flowers next to it

Get Found or Get Lost (In Search)

The prominence of search engines in our digital lives is undeniable. We help our clients make the most of it.

Are you able to keep up with the ever-evolving search landscape and ensure you have the visibility you deserve? Do you want your school to land in the top 3 results on Google for keyword searches related to your school? Wish you had more qualified website traffic? Let our team of search engine obsessives handle it for you.

LEARN ABOUT SEO SERVICES

Free SEO Audit for Schools

Not sure why your school isn't on page one of search results? Our free search engine visibility audit can help identify key areas of improvement for the searches that matter to your school.
anthony working with client at finalsiteu

Gain a Strategic Partner and Coach with Finalsite Advantage

Finalsite Advantage offers school marketing, communications and admissions professionals individualized strategic support for schools of all sizes.

Whether you're looking to enroll more students, implement an inbound marketing initiative, or re-vamp your website — or accomplish virtually any other school marketing goal — but you know you need some help along the way from someone who has been in your shoes, Finalsite Advantage is for you. 

WHY FINALSITE ADVANTAGE

st thomas open house ad in iphone

We Help You Make the Most of Your Ad Dollars

From Google AdWords to Facebook Ads, the shift from print to digital advertising is on.

WE'LL LEAD YOU TO DIGITAL AD SUCCESS BY:

  • Targeting the people looking for the things you do, whether that's school year admissions, summer programs, employment, facility rentals…you tell us!
  • Crafting ad copy to ensure that you're not wasting money on unqualified clicks
  • Providing best-practice guidance on the landing pages that must convert ad-clickers into prospective applicants, summer campers, and so on
  • Tying ad performance to quantifiable outcomes like admission inquiries and camp registrations to measure ROI
  • Monitoring your ads to identify opportunities for improvement

LEARN ABOUT AD SERVICES

google partner logo - finalsite is a google partner

finalsite client's social media account displayed on laptop and cellphone

Leverage Your Social Media Presence to Enroll and Engage Students

There's no denying the importance of social media — but does your school use it effectively?

Our team of social media fanatics enjoys de-bunking social media myths, figuring out the science behind complicated algorithms, and implementing effective strategies that get you the results you want. From an in-depth audit to ad management, our team helps your school build a results-driven social media strategy. #Winning 

GET SOCIAL WITH US

BY THE NUMBERS

50-60

Percent

Of school website traffic comes from search engines.

172,800

Ad Impressions

Are made every single day by Finalsite-managed ads — that's two ads every 60 seconds!

12

Algorithm Updates

The number of observable updates made by Google to its algorithm each year — let us keep up instead of you

1,200

Clicks Each Day

The number of clicks generated by Finalsite-managed ads

$1.67

Average Cost

of a Finalsite-managed ad click

1.1

Average Position in Google

Of a Finalsite-managed search ad.

30-40%

Bounce Rate

The average bounce rate of a school website is 30-40%!

Finalsite Courses

 

Free Online Courses

Want to improve your retention? Looking to improve your website? Finalsite offers free online courses to learn at your own pace & meet new goals for your school!