School Admissions Strategy
Best practices for increasing website traffic, inquiries, applicants and enrollment.
Fill Your Funnel with Finalsite
How do you get most prospective families to your website or inquiry page? How do you get more prospective students to actually fill out that form? What can you do to fill your funnel? We have the answers to your biggest admission strategy questions in our free resources.
Looking for New Tools and Guidance for Filling Your Funnel? Look No Further.
Inbound Marketing Tools
Finalsite's new inbound marketing tools will help you personalize and automate the admissions funnel.
Automated Admissions Software
Finalsite's integration with Ravenna Solutions simplifies and streamlines the admissions process.
Experienced Admissions Consultants
Work with one of our Finalsite Advantage consultants to craft an admissions strategy that helps you meet your goals.
Award-Winning Design
Looking to stand out from your competition? Enlist our design team — the most decorated and experienced in the industry.
From The Finalsite Blog
Dive into our library of blog posts of examples, strategies, tips and inspiration to help you improve your school's website.
![family on a couch]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1712687426/finalsite/u1axgs2jlajowztxoudo/Mobile_App_Family.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1712687426/finalsite/u1axgs2jlajowztxoudo/Mobile_App_Family.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1712687426/finalsite/u1axgs2jlajowztxoudo/Mobile_App_Family.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1712687426/finalsite/u1axgs2jlajowztxoudo/Mobile_App_Family.jpg","width":1200}])
Connor Gleason
Schools face the increasingly difficult challenge of boosting engagement year-to-year. Here are six ways a mobile app can help.
![A woman upset while holding cell phone]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1708092098/finalsite/klufgmsjeb8in84rwrln/Rentention_problem_as_Communications_problem.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1708092098/finalsite/klufgmsjeb8in84rwrln/Rentention_problem_as_Communications_problem.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1708092098/finalsite/klufgmsjeb8in84rwrln/Rentention_problem_as_Communications_problem.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1708092098/finalsite/klufgmsjeb8in84rwrln/Rentention_problem_as_Communications_problem.jpg","width":1200}])
Connor Gleason
Your school's communications tools are the anchor that keeps families feeling noticed and important from day one. Improve retention through more convenient, frequent, and personalized messaging.
![a woman in gasses thinking in front of a laptop]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1699902953/finalsite/eyds49ldmfbkr5e5oxqi/Day_Dreaming_at_laptop.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1699902953/finalsite/eyds49ldmfbkr5e5oxqi/Day_Dreaming_at_laptop.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1699902953/finalsite/eyds49ldmfbkr5e5oxqi/Day_Dreaming_at_laptop.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1699902953/finalsite/eyds49ldmfbkr5e5oxqi/Day_Dreaming_at_laptop.jpg","width":1200}])
Connor Gleason
The online admissions experience serves as the first introduction to your school. Make the most of this important moment!
![a hand selecting 1 red small mannequin from several green options]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1698957657/finalsite/mi0akavaqbhi1njc9bdf/applicant_persona.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1698957657/finalsite/mi0akavaqbhi1njc9bdf/applicant_persona.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1698957657/finalsite/mi0akavaqbhi1njc9bdf/applicant_persona.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1698957657/finalsite/mi0akavaqbhi1njc9bdf/applicant_persona.jpg","width":1200}])
Finalsite
The ability to know exactly who your school attracts is the first step in a successful admissions AND inbound marketing strategy for your school.
![grandparents-childcare]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1695992028/finalsite/rrvg67dftqwfmz94ptyu/Grandparents_and_grandkids.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1695992028/finalsite/rrvg67dftqwfmz94ptyu/Grandparents_and_grandkids.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1695992028/finalsite/rrvg67dftqwfmz94ptyu/Grandparents_and_grandkids.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1695992028/finalsite/rrvg67dftqwfmz94ptyu/Grandparents_and_grandkids.jpg","width":1200}])
Connor Gleason
Many schools are missing out on engaging this important—and caring—group to enrich their community, increase donations, and improve retention.
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Additional Resources
Blogs just don't cut it? We get it! That's why we have an entire library of additional resources on admissions strategy that you'll love!
- Guide / Template
Learn how to write a better value proposition for your school with this step-by-step guide.
- Guide / Template
Use this free PPC keyword planning worksheet to plan out your PPC ads and landing pages.
- Guide / Template
Looking to start a school blog? Wondering what to write about? Start here.
- eBook / Report
Get an inside look at how independent school professionals are solving the top challenges around enrollment, retention, giving and more.
- eBook / Report
Learn how to optimize your schools homepage and landing pages for high engagement and improved performance in search.
- eBook / Report
This research study of 70 school websites across the globe shares insight into how a "Why" page can impact your admissions traffic and conversions.
Free eBook: A Study and Analysis of "Why" Pages
Learn how a "why" page on your school's website can impact your admissions activity in this data-backed research study.
Webinar On Demand: 10 Tips to Fill Your School's Admissions Funnel
Learn new strategies for increasing website traffic and inquiries, and filling your admission funnel in this free webinar on demand.