Marketing to millennial parents is different from marketing to any other generation, and it is essential that you adapt your marketing strategies to effectively reach them where they are. As you build your 2018-2019 marketing plan, here are eight important truths to consider.
We're cracking the code on marketing to millennials.
Marketing to millennials is difficult. From short attention spans to a research-focused buying process, it is getting harder and harder for schools to get in touch with this hard-to-crack generation. That's why we've crafted a free webinar series to help you understand how millennials think and behave, and how to use that understanding to improve your marketing, admissions and advancement campaigns.
Webinar hosts include: Pat Bassett, Bart Caylor, Angelo Otterbein, Mia Major, Hadley Rosen, Julianne Hamilton, Red Abbott, Tim McDonough, Tracy Tigchelaar — and more!
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Does your school's website attract or deter millennials?
Find out in a free website audit with one of our website experts!