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Virtual Admissions Expert Course

Recordings from the Sold-Out Course are Now Available!

Purchase the recordings from the live Expert Course and learn vital tactics to improve your virtual admissions strategy immediately!

What happens when you can’t get prospective families to campus? Fall admissions is going to look different this year — and that means we need to think differently. In this Expert Course, Finalsite's team of inbound marketing experts share tried-and-true strategies — no matter what the fall season looks like.

The course includes:

6 hours of session content + access to the Q&A from the live course
A 30-page workbook with planning templates and wireframes to help you put your plan into action

PURCHASE THE CLASS RECORDINGS

What Attendees Have to Say About the Virtual Admissions Expert Course

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Thank you for a great course! I implemented a few quick changes right afterward and we already received responses to our new form."

BERNADETTE, PERKIOMEN SCHOOL

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"I learned SO much in this training and was inspired to make so many changes to our school's website and communications plans. The trainers and presenters made this experience fun and interactive and I'm so glad that I did it."

zOE, TUXEDO PARK SCHOOL

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"Thank you to everyone at Finalsite that made this Expert Course worth every penny! I am so eager to implement changes to our current website to increase our online presence!"

AMANDA, Achievers Day School

Virtual Admissions Expert Course Classes

The New Admissions Funnel: Rethinking The Role of Virtual Events, Content, and Your Team

The fall is going to look different — but that doesn't have to be a bad thing. Virtual events and experiences offer private schools a new opportunity to reach families earlier in the funnel than ever before — and they may be just what you need to reach your enrollment goals.

IN THIS SESSION, YOU WILL LEARN:

What the new admissions funnel looks like in light of COVID-19.
The new role of virtual events in the admissions funnel, and how to use them to reach new audiences.
The role of content in the admissions funnel.
Key ways your team needs to adapt to thrive and meet your goals.

⭐️ LESSON INSTRUCTORS:
Tracy Tigchelaar, Lead Finalsite Advantage Consultant

Mia Major, School Marketing Consultant

Driving Outcomes (The Right Way) Part 1 - Social Media

Social media plays a key role in decision-making. Now more than ever, your social media channels offer potential families the first introduction to your school. But how do you capture their attention and — most importantly — get them through to the enrollment process?

IN THIS SESSION, YOU WILL LEARN:

What types of content perform at each stage of your funnel, from capturing the first impression all the way to enrollment.
How to effectively work this content into your social media calendar.
How to get started with social media advertising and what content is more likely to convert.

⭐️ LESSON INSTRUCTORS:
Red Abbott, Marketing Consultant

Kristen Doverspike, Inbound Marketing and Social Media Manager

Driving Outcomes (The Right Way) Part 2 - Search and Paid Ads

Did you know that online ads can increase brand awareness by 80%? While more and more families are spending time online at home, ensuring your school gets in front of the eyes of these families on the first page of search results can mean the difference between choosing your school over another.

IN THIS SESSION, YOU WILL LEARN:

How to craft an effective PPC campaign that drives results for your school.
How to interpret your data to improve your campaigns.
The difference between text ads, display, and retargeting and how they play a role at different stages of your funnel.

⭐️ LESSON INSTRUCTOR:
Red Abbott, Red Abbott, Marketing Consultant

How to Actually Get Prospective Families to Convert with Better Landing Pages

Without getting traffic to your physical campus, your landing pages are the closest thing that many families will have to experience life at your school. But what makes them most likely to inquire and enroll?

IN THIS SESSION, YOU WILL LEARN:

The anatomy of a landing page that’s built for conversions.
How to draw families in, from the headline to the thank you page.
What content helps increase the likelihood of form fills.
The role of landing pages in PPC and social media campaigns, and how to save time while maximizing conversions with simple, proven tips.

⭐️ LESSON INSTRUCTORS:
Mia Charette, Director of Demand Generation

Kristen Doverspike, Inbound Marketing Manager

Let’s Nurture: Proven Email Workflows and Content for Nurturing the Application

You already have a few families in your funnel. They’ve downloaded content, they’ve inquired about your school, and now you just need to get them to apply! But before hitting send on that great email you drafted up, it’s important to think about your entire strategy.

IN THIS SESSION, YOU WILL LEARN:

What content resonates with families that are at the bottom of the funnel.
An effective cadence of emails that will nurture these families.
Common email campaign pitfalls and how to avoid them.

☀️ LESSON INSTRUCTORS:
Mia Charette, Director of Demand Generation

Tracy Tigchelaar, Lead Finalsite Advantage Consultant

Google Analytics for Admissions: How to Determine What's Working (And What's Not)

Phew! You worked through a lot of great strategies today. Before you leave and put these action items into practice, we’ll talk through what you can do to make sure it’s all performing well.

In this session, you will learn:

Key analytics for admissions
How to find and run reports in Google Analytics
Tips for interpreting data

☀️ LESSON INSTRUCTOR:
Red Abbott, School Marketing Consultant

Expert Course Your Instructors

Mia Charette (Major)
School Marketing Consultant

Bio

Bio

Mia has seven years of inbound marketing experience and twelve years social media experience. In her six years at Finalsite, she has helped hundreds of schools improve their digital marketing and online admissions strategies with practical tips and insight. She is a sought-after presenter, frequent webinar and School Marketing Show Host, and author of hundreds of helpful blogs, ebooks and guides for schools.

Kristen Doverspike
Inbound Marketing Manager

Bio

Bio

In her position as Inbound Marketing Manager, Kristen provides the strategy and creation of content across email, website and social media communications at Finalsite. With over five years of experience in content strategy and digital marketing, Kristen has worked with clients around the country to develop their branding, SEM, SEO, social media, and inbound efforts. She holds and maintains a number of certifications from Google, HubSpot, and Hootsuite.

red abbott

Red Abbott
Director - Finalsite Consulting

Bio

Bio

Red leads Finalsite’s team of consultants who help its clients with increasingly critical sources of new connections: organic search engine visibility, online ads, and social media. Red has a long history with independent schools as: an alumnus, a former teacher (and dorm parent, and coach, and advisor, and…), and a current parent. He is passionate about making the benefits he gained available to all, so his role assisting you to reach more families online is a natural fit. Throw in his engineering degree and a master’s in school leadership, and you’ll see right away why clients say Red “gets them” when they discuss marketing strategy. Red loves to hear about the challenges schools are facing and what creative solutions they are coming up with in response.

Tracy Tigchelaar
Lead Finalsite Advantage Consultant

Bio

Bio

An Education Marketing & Communications expert, Tracy has almost 25 years’ experience in the Independent and International School sector. Having worked at schools in the UK and Europe, Tracy moved from The Netherlands to Michigan three years ago. She now leads 'Finalsite Advantage' - Finalsite's Strategic Marketing Service designed to provide tailored advice and strategic marketing support to schools. She works directly with a wide range of schools in the US and internationally, providing one on one advice and guidance to help schools develop and their marketing strategy. She focuses on the implementation of achievable and realistic marketing initiatives tailored to the needs, budget and resources of each school she works with. Her work for schools covers everything from brand and messaging development to internal communications; social media strategy to website development and roll-out; inbound marketing to print production; digital and video storytelling to online content strategy.

What Attendees Have to Say About Our Expert Course Instructors

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Red is so knowledgeable. I enjoy every session he presents and I always learn something."

ELIZABETH, AMERICAN SCHOOL OF LONDON

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"I've been attending Mia's sessions for years and they are always amazing."

EMMA, The Cambridge School of Weston

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"Finalsite has the best collection of experienced, relatable, and innovative school marketers."

Tricia, The Gooden School

Virtual Admissions Expert Course Details

Expert Courses are Finalsite's newest professional development opportunity. These paid classes go beyond sharing best practices and ideas. These courses are held live, but are also recorded and available for purchase year-round.

Expert Course Cost: $199 for Course Recordings

By purchasing Finalsite's Virtual Admissions Expert Course, you will be able to:

Develop a full-funnel strategy to attract qualified families and compel them to inquire and apply.
Write amazing ad copy for search and social media ads to increase website traffic.
Create landing pages organic and paid traffic that get more families in your funnel.
Develop an email workflow proven to nurture prospective families.
Reposition and rethink your content strategies — including virtual open houses — to reach more families at the right time.
Effectively analyze your efforts in Google Analytics to determine what's working and what's not. (And prove to your boss that you're a true super hero.)

Purchase Your Expert Course Class Recordings