Fixer Upper: School Website Edition

A Free, 6-Part DIY Course to Take Your Website from Drab 🏚️ to Fab 🏡

Recent survey data says that a school’s website is the #1 factor in a family’s decision to apply or register. Is your website up to the challenge?

Join our school web design experts for a six-part course that will provide you with all the tools, tactics, ideas and inspiration you need to get your website ready for 2022. 🛠️

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Course Curriculum

Lesson 1: Identifying Your Website’s Core Areas of Improvement

Put on your safety glasses — it’s demo time! 🚧 Before diving into the details of how to improve your website, you must first determine what needs improvement.

IN LESSON ONE, WE’LL FOCUS ON:

Google Analytics for Website Updates: How can you tell which pages are just begging for a renovation? While we don’t have Joanna Gaines to point out our builder grade furnishes, we do have Google Analytics. (Which is basically the same thing, right?) To start, we’ll dive into the details on how to make sense of the data in Google Analytics to help point you in the right direction for your renovation. Presenter: Red Abbott
The Ultimate Website Inspection Checklist: Whether you’re savvy in Google Analytics or not, our “inspection” checklist will cover the top priorities for school websites in 2021 and beyond. This lesson will help you prioritize which content needs to be created, reimagined, or completely demoed for the year ahead. Presenters: Ritsa LaFond + Tracy Tigchelaar

Lesson 2: Building Website Pages that Work

Did somebody say “shiplap”?! 👷‍♀️ It’s time to renovate and bring those dreams to reality. In this lesson, we’ll share best practices and wireframes for mobile-friendly web design that you can use for every page of your website!

IN LESSON TWO WE'LL FOCUS ON:

Multi-Content & Text Layouts: How can you make text-based pages less boring? And how can you bring your school to life on content-rich pages? In this lesson, we’ll focus on the top best practices for your website’s interior pages and share wireframes you can implement right away to enhance your website pages. Presenter: Tracy Tigchelaar
Landing & Thank You Page Layouts: When you have a website page that requires a form, it needs its own strategy. In this session, you’ll learn how to craft epic landing and thank you pages that invite visitors to stay a while. Presenters: Kristen Doverspike + Tracy Tigchelaar

Lesson 3: Essential Website Enhancements

Our hard hats are off and we’re focusing on interior decorating and curb appeal! 🏠 In the last lesson of this course, we’ll cover enhancements and quick wins that make a huge difference in your website presence.

IN LESSON THREE, WE'LL COVER:

Optimizing Pages for Search: You can have the most beautiful website in the world...but if no one can find it, what is it really worth? Optimizing your site for search is essential. In this lesson, we’ll discuss on-page SEO best practices including crafting title tags and meta descriptions, making the most of your URL structure, crafting better headers, and more! You’ll also learn about Google’s new user experience updates, and how that may affect your search rankings. Presenter: Kristen Doverspike
Optimizing Content for Speed & Conversions: From the ideal call-to-action placement and form length to ensuring pages load quickly, in this lesson we’ll dive into some quick wins for making the most out of your website visitor’s time on your site. Presenter: Kristen Doverspike

Course Instructors

Ritsa LaFond
Director of Client Solutions

Red Abbott
Manager of Consulting Services

Kristen Doverspike
Inbound Marketing & Social Media Manager

Tracy Tigchelaar
Lead Advantage Consultant

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"Finalsite courses are an amazing resource. Each time I join one, I am always looking forward to it, both the video lesson and networking session. Thank you for connecting me with such diverse, smart, and extraordinary people from across the world!

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