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The Finalsite Higher Ed Blog

School marketing, admissions, advancement, technology and social media strategies.

Engaging Generation Z
  • Higher Education
Sarah Englebert

If you want to market your institution in a way that is mindful of Generation Z and the current trends that define their media consumption, one very effective strategy to embrace influencer marketing. Not sure what this is or how to do it? Don't worry. We'll answer these questions and more so you can start engaging Gen Z and turning college hopefuls into enthusiastic students at your institution.

  • Content Marketing
  • Social Media
Read More about Influencer Marketing for Higher Ed: Engaging Generation Z
Google Analytics 101 for School Marketers [Webinar Recap]
  • General Best Practices
Stephanie Griffin

Google Analytics is a great tool to help you better understand your website, but at the same time, the data pulled in can also be very complicated to understand. We narrowed down some key areas to focus on and ways to interpret this data better if you are new to using the tool.

  • Google Analytics
  • Marketing/Communications
Read More about Google Analytics 101 for School Marketers [Webinar Recap]

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