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Western Academy of Beijing

A gold award-winning site that showcases the spirit of the school

The school’s spirit of diversity, family, and lifelong learning manifests itself in this website through the use of engaging videos, vivid hero photography, graphic elements and much, much more.

The Need for a User-Friendly Content Management System

WAB’s old website was created and maintained using Drupal, a platform that on the surface fulfilled many of the school’s needs but only its experienced in-house web developer knew how to use. When the webmaster left, it provided an opportunity to recreate the website and its online portals from the ground up.

The school made a speedy decision to work with Finalsite and crafted an amazing website that continues to impress. WAB’s website traffic increased by 50% compared to the prior year and their efforts culminated with a 2017 Gold AVA Digital Award.

Western Academy of Beijing community spotlight infographic

At a Glance

The Western Academy of Beijing (WAB) is a leading non-profit, independent IB World School. Founded in 1994, WAB prides itself on innovative and highly qualified teachers, world-class facilities, diverse community, warm and supportive environment and service-oriented culture. Students from over 50 countries are the focus of WAB’s learner-centered atmosphere, and are encouraged to take their place as responsible citizens of the world.

A Narrow Focus Proves Successful for Design Strategy

The team used the school’s well-branded “11 Reasons to Come to WAB” advertising campaign as the basis for the site’s design. For the main navigation, the team narrowed its focus even more; strategically placed landing pages and calls-to-action buttons all point toward admissions.

11 Reasons to Come to WAB


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