From Click to Conversion: How Schools Can Create a Better Online Ad Experience

  • On-Demand Webinar

Learn how to improve your ad messaging, landing pages, and forms to increase paid ad conversions.

Colleges and independent schools are investing heavily in online ads to drive website traffic — an amount that is forecast to grow into the billions this year. But where do prospective students land after the click? If it's a generic page on your site to request information, you're missing a chance to engage and add value, the cornerstones of inbound marketing.

Join Clifford Lull, Principal of North Charles Street Design Organization, and Hadley Rosen, Finalsite's Marketing and Communication Manager, to learn how schools can improve recruitment with engaging display ads and landing page content that inspires prospective students and drives conversions.


  • The importance of connecting digital presence to your brand
  • Building personas to create personalized messages
  • How to craft ads and landing pages that resonate with where your prospect is in their "journey"
  • How to craft a compelling paid ad graphic that is related to your landing page content
  • How to make the most of your landing page real estate with engaging content and shorter forms
  • Why personalized inbound marketing matters when recruiting Generation Z
  • Strategies from peer schools who are succeeding online
  • And more!

To watch this webinar on demand, please fill out the form on the right.

  • Marketing/Communications