Getting Millennials to Give Back: Overcoming Common Roadblocks and Objections

Learn new strategies for reaching and engaging millennial donors and alumni.

According to an NAIS survey, parents and parents of alumni contribute the smallest percentage towards the annual fund each year. And of course, asking millennial parents to reach into their pockets isn't always the easiest task.

In this webinar, Director of Communications and former Advancement Professional Hadley Rosen, alongside eCity Interactive's Account Director Stephen App, will share how schools can increase parent involvement by reaching them with key messages on key mediums. eCity Interactive has worked with many schools and colleges to reach millennials and will share best practices based on their success.


  • More about the millennial donor demographic
  • How to refine your advancement messaging to resonate with this group
  • About new Finalsite tools that make engaging millennials easier
  • And more!