How to Build a Content Strategy That Boosts Your Yield

  • On-Demand Webinar

Finalsite Partner eCity Interactive discusses the importance of having a content strategy to boost your yield.

A solid content strategy is the key to recruiting and retaining right-fit families at your school, but is yours up to date, organized, and targeted to the needs and concerns of your key personae? eCity Interactive's Senior Marketing Manager Stephen App and Managing Director of Strategy Louis Miller discuss practical content strategy advice to help you boost yield this admissions cycle and beyond.


  • The importance of having a content strategy
  • Elements of an effective content strategy
  • The 3 key phases of building a content strategy
  • How a content governance plan sets you up for success over the long-run
  • 3 actionable steps you can take to get started right now

To watch this webinar on demand, please fill out the form on the right.

  • Admissions
  • Marketing/Communications