How to Create Buyer Personas for Your School

  • Toolkit

Applicant personas are the foundation of any successful school campaign, as they help you define the relevant messaging that will best appeal to each of your target audiences.

Use this guide as the first step in identifying and creating the applicant personas that are most important to your school.

This guide includes:

  • An explanation of applicant personas
  • Use cases for applicant personas
  • Applicant persona examples
  • A template for creating your own applicant personas


Fill out the form on the right to download your guide.

  • Inbound Marketing
  • Marketing/Communications