How to Create Content That Fuels Your Funnel

You know content is important to your school's inbound marketing strategy — but where do you even start?

Finalsite's Inbound Marketing Manager Kristen Doverspike shares how to create purposeful content that makes the most of your time and resources.

How to do some simple research to determine what you should write about
Basic optimization tips to get the most mileage out of your content
When and how to share content effectively via your website, social, and email to nurture leads, increase inquiries, enrollment, retention, fundraising, and more!