Inbound Marketing Foundations: The 3 Funnels Of Inbound Marketing

Did you know — only 2.5% of surveyed school marketers are actually using all the necessary components of the inbound marketing funnel? We want to get that number up!

Inbound marketing isn't just marketing — it's a strategy that is proven to work for admissions, advancement and retention.

Finalsite Director of Marketing and inbound marketing pro Risa Engel shares the ins and outs of the inbound marketing funnel for schools, how the funnels shift from department to department, and how to make everything (and everyone!!) work together in perfect harmony!


  • General foundations of inbound marketing and "the funnel"

  • Why and how schools should be using inbound marketing

  • What the "3" funnels look like

  • Tips for filling your funnel