Inbound Foundations: How To Create Personas

According to survey research, only 28% of school professionals have developed personas for their marketing efforts — that means that 72% of schools are creating communications without knowing who they're speaking to! If you haven't developed personas yet, or think your personas could use some work, you won't want to miss this webinar.

Join Finalsite's Director of Communications Hadley Rosen and Finalsite Advantage Consultant Tracy Tigchaleer to learn why personas are important, and how to effectively develop them — even if you have limited time.


  • What personas are and why they matter to schools

  • A simple step-by-step guide to develop personas for admissions, marketing, and development

  • How personas vary by generation, and how to adapt your messaging based on this

  • How to implement messaging based on your new personas