When families are in the "consideration" stage of their journey, your school needs to focus on earning conversions — aka form submissions. However, this goes beyond the standard inquiry form.
Join Content Marketing Manager Mia Major to learn how to earn conversions earlier in the funnel by earning trust through content marketing.
IN THIS WEBINAR YOU WILL LEARN:
- Why content marketing is vital to your school's inbound strategy
- How to develop a content strategy that takes personas and "stage in the funnel" into consideration
- Ideas for compelling content offers
- Tips for creating and promoting your content offers
- And more!