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The Inbound Funnel: Consideration, Conversions & Content

  • On-Demand Webinar

When families are in the "consideration" stage of their journey, your school needs to focus on earning conversions — aka form submissions. However, this goes beyond the standard inquiry form.

Join Content Marketing Manager Mia Major to learn how to earn conversions earlier in the funnel by earning trust through content marketing.


  1. Why content marketing is vital to your school's inbound strategy
  2. How to develop a content strategy that takes personas and "stage in the funnel" into consideration
  3. Ideas for compelling content offers
  4. Tips for creating and promoting your content offers
  5. And more!


As Finalsite's Content Marketing Manager, Mia plans and executes a variety of inbound marketing and digital content strategies. As a former TV and news reporter, freelance cinematographer and certified inbound marketer, Mia specializes in helping schools find new ways to share their stories online through web design, social media, copywriting, photography and videography. She is the author of numerous blogs, and Finalsite's popular eBook, The Website Redesign Playbook.

  • Inbound Marketing