The Inbound Funnel: How to Get More Right-Fit Families to Your Website

  • On-Demand Webinar

The first stage of the inbound marketing funnel focuses on attracting new, prospective families to your website while they are in the awareness stage of their research.

What does this mean? It means they're spending a lot of time on social media and in Google search trying to figure out what is the right choice for their child.

Download this webinar to learn from Manager of Consulting Services Red Abbott the tools and strategies required to earn more qualified website traffic that builds awareness about your school.


  1. What happens when prospects are in an “Awareness” stage of the funnel
  2. How to use SEO, PPC and social media to generate qualified website traffic
  3. The role of content, such as blogs, to rank organically for the terms that matter most to your school


Red leads our team of experts who have your back when it comes to organic online searches and ads. With a long history in independent schools — as an alum, former teacher, dorm parent, coach, and now a current parent — his passion for helping you is rooted deep in his own experiences. Alongside his degree in engineering and a master’s in school leadership, it’s easy to see why clients say Red “gets them” when they discuss marketing strategy!

  • Inbound Marketing