Marketing to Millennials: Writing Compelling Content for Short Attention Spans

Discover key best practices behind writing content that millennials will love.

Research reveals that millennials don't LOVE reading — but of course, digital copy is an essential part of your school's strategy. From blogs and value propositions to email headlines and website content, join veteran school marketing expert and Finalsite Advantage Consultant Tracy Tigchelaar and Finalsite's Content Marketing Manager Mia Major for a crash course in writing content that engages and informs parents.


  • How to write great headlines that get attention
  • Tips to structure site content so it is easy to scan
  • Using Calls-to-Action to drive interaction
  • How to write better news posts, blogs, and more
  • Tips for leveraging testimonials throughout your site
  • And more!