Digital marketing and communications trends move fast, and independent schools are confronted with more obstacles than most other organizations to keep up with these trends.
And no independent school department is faced with a larger challenge to do this than advancement.
In this eBook, Outbound With the Old, Inbound With the New: Better Advancement Communications for the Web, we'll take a dive into today's popular digital storytelling and communication strategies, and how to use them to your advantage.
The eBook includes:
- An overview of today's digital marketing trends, and what they mean to advancement professionals
- Best practices to increase donations and donor engagement
- Examples of digital storytelling from schools around the world
- Tips for crafting engaging digital content that save you time and increase donations
- And more!