SEO or PPC: What's Right for Our School?

Learn how to make the right search engine marketing decisions based on your timeline, budget, and goals.

Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC) are two very different strategies with the same end goal: earn qualified website traffic. However, depending on your school's budget, timeline and current strategies, one may outweigh the other in terms of success.

Join SEO/PPC Consultant Carl Kreger to learn the true difference between SEO and PPC, the benefits of each, and ultimately, make the choice of what is right for your school.


  • The benefits of SEO and PPC
  • The best times to implement a PPC campaign
  • How to choose whether an SEO or PPC campaign can benefit school
  • How Finalsite schools made the choice and improved their performance in search over the short and long term

To watch this webinar on demand, please fill out the form on the right.