The Barnacle Approach to SEO

  • On-Demand Webinar

Barnacle SEO is a term used describe the process of attaching your school's website to existing high-ranking entities — like major directories — and then promoting them as a means of dominating search engine results for desired terms.

The strategy, which first surfaced in 2011 is making a strong comeback amongst Google's constant algorithm changes — and every school should be using it.

In this webinar, Finalsite's SEO expert Red Abbott will talk about how you can:

  • Get connected to certain well-respected web resources;
  • Identify lots of opportunities to connect with local entities to strengthen your geographic search visibility; and
  • Leverage the popularity of holidays and other calendar-based events to increase your school's visibility online.
  • And more!


To watch this webinar on demand, please fill out the form on the right.