The Paths of Conversion: Optimizing Search, Social, and Your Website for Engagement

  • On-Demand Webinar

Learn new strategies for generating more qualified website traffic, lowering bounce rates, and getting more conversions.

How can you maintain full control of the path a prospective student? What do you want them to see when they land on your website from search? Is that different than social? What happens when they organically land there from search?

In this webinar, Director of Client Success Tim McDonough and Content Marketing Manager Mia Major share learn how to create "paths of conversion" for prospective families landing on your website from top traffic drivers like Facebook and Google.

In this webinar you will learn how to:

  • Craft personas for your marketing
  • Optimize your school's website for search
  • Use social media to generate qualified website traffic
  • Create landing pages with specific goals
  • Use your website to control the journey visitors take
  • Use new tools to simplify your workload
  • And more!

To watch this webinar on demand, please fill out the form on the right.

  • Admissions
  • Inbound Marketing
  • Marketing/Communications