Learn how to optimize your college or university's website for improved engagement and performance in search.
Website optimization is the use of web design, content, and search engine marketing strategies to increase the number of conversions happening on your college or university's website. Above all else, it is the key to successfully growing your brand, while increasing inquiries, applications, yield, and donations.
In this eBook, you will be introduced to numerous tried-and-true methods, strategies, and best practices for optimizing your website's content, design, and landing pages for optimal engagement.
The eBook includes:
- 50+ pages of tips, strategies and industry best practices
- Examples of website optimization from colleges and universities
- An overview of what makes an effective homepage
- A step-by-step guide for building high-converting landing pages
- Search Engine Optimization (SEO) strategies that every higher education institution needs to implement
- Tips for crafting effective calls-to-action
- A guide for crafting value propositions