Value Proposition Worksheet + Template

Learn how to identify your school's strengths, and position them with compelling statements and photos using this worksheet and template!

A value proposition is a statement that describes the benefits students and families can expect from attending your school, and why your school is a better choice than the alternatives. Value propositions are also useful for advancement teams when trying to convince an array of donors to give back to the school.

In this worksheet, you'll be guided through a series of steps, templates, and checklists, to help you identify what makes your school unique, and then, how to position that using text and photos.

Use this worksheet and template to:

  • Prepare your school's value proposition by following four simple steps
  • Write your school's value proposition by choosing one of two templates
  • Help compile a list of photos and supporting material for your value proposition

To download your worksheet and template, please fill out the form on the right.