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The School Blogging Toolkit
Everything you need to plan, publish, and launch your school's blog

With the right tools in hand and the best strategy in place, school blogs have the power to engage prospective families and transform the way your school communicates. 

If you haven't started a blog or want to rethink what you're sharing — this guide's for you! More than 30 pages unlock the secrets of how blogs can position your school or district as a leader in education, improve your school’s performance in organic search, and help support community engagement and enrollment goals.

The Cover of the School Blogging Toolkit

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Why are school blogs such a big deal?


of companies who blog have more website visitors than those who don’t


of online consumers trust information and advice from blogs


of online consumers have made a purchase based on recommendations from a blog

The Cover of the School Blogging Toolkit


You'll find inspiring strategies broken down into helpful sections, including:

  • The benefits of blogging
  • What should my school blog about?
  • Blogging for each stage of the inbound marketing funnel
  • Creating a blog style guide for your school
  • 70+  blog ideas to help get you started and more!