A FREE, inspirational resource to better understand your school's target audience
Without knowing who you’re marketing to, how can you develop the right message about your school?
Building personas is crucial for any successful school marketing strategy. Families come in all shapes, sizes, backgrounds, and cultures, but at the core, creating personas is all about better understanding your families.
This step-by-step guide provides everything you'll need to start creating the content and messaging needed to connect with your target audience.