Learn which metrics matter to schools, how to measure them, and how to find them in Google Analytics.
School Search Engine Marketing Resources
Best practices for SEO, PPC and Search Engine Marketing Strategies for schools.
With 90% of all clicks in search going to the top 3 results, and more than 90% of visitors never scrolling past the first page, a strong search engine presence is vital to your school marketing strategy. Browse our library of school marketing resources, including on-demand webinars, blogs, and whitepapers, to help you master the topic.
Learn how to optimize your school's website for search to generate more qualified website traffic.
Learn the impact online reviews have on your school's digital footprint
Learn how to make the right search engine marketing decisions based on your timeline, budget, and goals.
Learn why paid ads are important to your school's goals, and how to use them effectively.
Learn how an SEO strategy can help improve your performance in Google Search.
Learn tips and strategies you can implement right now to improve your school's performance in the unbranded and branded searches that matter most.
Learn how you can use the barnacle SEO strategy to improve your school's performance in search.
Free Worksheet: Beginner SEO Template
Plan and write your title tags and meta descriptions with this simple, helpful template.
Google Analytics is a great tool to help you better understand your website, but at the same time, the data pulled in can also be very complicated to understand. We narrowed down some key areas to focus on and ways to interpret this data better if you are new to using the tool.
St. Thomas School increased this current school year's applications by 40%, increase inquiries by 37%, and increased new student enrollment by 37% through a strategic inbound marketing strategy and search engine marketing.
You'll want to keep an eye on these two emerging trends in 2018, as they will impact your school's organic website traffic.
Ready to implement a search engine marketing strategy but not quite sure where or how to start? Read this!
Here are three tips from the team to help you max out your use of ad extensions on the Google AdWords Search Network.
Riverside Presbyterian Day School implemented a new SEO strategy to improve its ranking on search engines, such as Google. Through keyword research and increased visibility, the school has been able to maintain a top 3 ranking.
Bancroft School's website had 45% of all users coming from social media ads were new to the site.
One of the easiest ways to begin your SEO strategy is optimizing your website for branded and unbranded searches.
Want to improve your performance in search?
Let's talk about how we can help you get found and boost your rankings in search.