
Social Media Strategies for Schools
From 20+ Schools Around the World

Social media looks different from one community to the next, but the best advice has a lot in common.
Learn how teams are approaching content, engagement, and storytelling to engage their followers and support their school's communications strategy.

20+ schools and districts share examples to help you think through:
- How to create social media content worth sharing
- What types of posts often earn the most engagement across Instagram, Facebook, LinkedIn, YouTube, and other channels
- How to build a content network with students, teachers, staff, and school leaders
- Ways to plan ahead while leaving room for trends and campus moments
- Why leadership support, training, and analytics matter for long-term success