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Customize your website visitor's user experience.

Customize your website visitor's user experience based on location and language.

Whether you work at a boarding school in Vermont, a large district in Tennessee, or an international school in Switzerland, using personalized content on your website with Finalsite's new Personalization Element, powered by Composer, tailors the user experience for website visitors and results in an increase in engagement, time spent on your website, and conversions such as inquiries and donations.

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Personalize by Language and/or Location With Ease

Using the Personalization Element, you'll be able to dynamically change the website experience based on your website visitor's language and/or location. Simply add a personalization element to your page, edit the rules, and change the content based on your target audiences.

With Personalization, you can:

  • Create unlimited segments based on language, country or state
  • Easily add targeted content to your website
  • Use "and" statements to combine personalization tokens
  • Personalize website headers, calls-to-action, images, paragraph content, and more
  • Edit content in the same WYSIWYG interface as Composer
  • Personalize enrollment information, campus life info, headlines and more!
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Of U.S. Internet users said personally relevant content from brands increases their purchase intent.


Less spent on acquisition costs using personalization, lifting revenues by 5-15% and increasing the efficiency of marketing spend by 10-30%.


Only 29% of marketer's today invest in website personalization and use behavior-based data. Get ahead of your competition with Finalsite Personalization.


Of online consumers get frustrated with websites when content appears that has nothing to do with their interests.