School Admissions Strategy
Best practices for increasing website traffic, inquiries, applicants and enrollment.
Fill Your Funnel with Finalsite
How do you get most prospective families to your website or inquiry page? How do you get more prospective students to actually fill out that form? What can you do to fill your funnel? We have the answers to your biggest admission strategy questions in our free resources.
Looking for New Tools and Guidance for Filling Your Funnel? Look No Further.
Inbound Marketing Tools
Finalsite's new inbound marketing tools will help you personalize and automate the admissions funnel.
Automated Admissions Software
Finalsite's integration with Ravenna Solutions simplifies and streamlines the admissions process.
Experienced Admissions Consultants
Work with one of our Finalsite Advantage consultants to craft an admissions strategy that helps you meet your goals.
Award-Winning Design
Looking to stand out from your competition? Enlist our design team — the most decorated and experienced in the industry.
From The Finalsite Blog
Dive into our library of blog posts of examples, strategies, tips and inspiration to help you improve your school's website.
![blair academy digital campus screenshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1593624236/finalsite/dwpzc9fnnjbnclim09ti/blairacademy-digitalcampus1.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1593624236/finalsite/dwpzc9fnnjbnclim09ti/blairacademy-digitalcampus1.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1593624236/finalsite/dwpzc9fnnjbnclim09ti/blairacademy-digitalcampus1.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1593624236/finalsite/dwpzc9fnnjbnclim09ti/blairacademy-digitalcampus1.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1593624236/finalsite/dwpzc9fnnjbnclim09ti/blairacademy-digitalcampus1.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1593624236/finalsite/dwpzc9fnnjbnclim09ti/blairacademy-digitalcampus1.png","width":1920}])
Mia Major & Kristen Doverspike
With an unknown fall on the horizon, approaching admissions with a virtual first mindset will provide new opportunities to get families in your funnel sooner.
![sailboat at sunset in summer]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1590682512/finalsite/ulplnp4o5wbuemhtgihi/complete-summer-social-media-calendar1.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1590682512/finalsite/ulplnp4o5wbuemhtgihi/complete-summer-social-media-calendar1.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1590682512/finalsite/ulplnp4o5wbuemhtgihi/complete-summer-social-media-calendar1.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1590682512/finalsite/ulplnp4o5wbuemhtgihi/complete-summer-social-media-calendar1.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1590682512/finalsite/ulplnp4o5wbuemhtgihi/complete-summer-social-media-calendar1.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1590682512/finalsite/ulplnp4o5wbuemhtgihi/complete-summer-social-media-calendar1.jpg","width":2200}])
Mia Major
Here are some key best practices to keep in mind as you build your school or district's social media strategy for the summer — plus, access to a full social media content calendar for June through August!
![derby inquiry form on iphone]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1590163253/finalsite/fksll1rpmoawmy2ktvp2/derby-form-header.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1590163253/finalsite/fksll1rpmoawmy2ktvp2/derby-form-header.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1590163253/finalsite/fksll1rpmoawmy2ktvp2/derby-form-header.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1590163253/finalsite/fksll1rpmoawmy2ktvp2/derby-form-header.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1590163253/finalsite/fksll1rpmoawmy2ktvp2/derby-form-header.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1590163253/finalsite/fksll1rpmoawmy2ktvp2/derby-form-header.png","width":2200}])
Mia Major
Follow these five steps to build a better admissions inquiry landing page to increase conversions.
![red tulip in a field with more yellow tulips]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1589987324/finalsite/uxyxslg9gilvntravmf3/tulips-in-field-2.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1589987324/finalsite/uxyxslg9gilvntravmf3/tulips-in-field-2.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1589987324/finalsite/uxyxslg9gilvntravmf3/tulips-in-field-2.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1589987324/finalsite/uxyxslg9gilvntravmf3/tulips-in-field-2.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1589987324/finalsite/uxyxslg9gilvntravmf3/tulips-in-field-2.jpg","width":1500}])
Mia Major
There are thousands of schools and districts, but there's only one just like yours. A value proposition helps you share what makes yours special.
![boy engaging on distance learning with his teacher on the computer]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1588170801/finalsite/bgyin9nv6oik6urhpxpg/content-strategy-distance-learning-1.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1588170801/finalsite/bgyin9nv6oik6urhpxpg/content-strategy-distance-learning-1.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1588170801/finalsite/bgyin9nv6oik6urhpxpg/content-strategy-distance-learning-1.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1588170801/finalsite/bgyin9nv6oik6urhpxpg/content-strategy-distance-learning-1.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1588170801/finalsite/bgyin9nv6oik6urhpxpg/content-strategy-distance-learning-1.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1588170801/finalsite/bgyin9nv6oik6urhpxpg/content-strategy-distance-learning-1.jpg","width":2200}])
Kristen Doverspike
Two schools from opposite sides of the world have been on the forefront of creating their digital campus. We went live to discuss their virtual strategies!
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Additional Resources
Blogs just don't cut it? We get it! That's why we have an entire library of additional resources on admissions strategy that you'll love!
- On-Demand Webinar
Learn how the latest integration between the Finalsite and Blackbaud platforms offers new opportunities for engagement in 2020.
- Worksheet
Learn how to write a better value proposition for your school with this step-by-step guide.
- On-Demand Webinar
Finalsite's Director of Demand Generation Mia Major, International School of Brussels' David Willows and Circlescapes' Jared Vardon share how you can be proactive about your school's admissions season strategies.
- On-Demand Webinar
You know content is important to your school's inbound marketing strategy — but where do you even start? Learn from Finalsite's inbound marketing manager Kristen Doverspike!
- On-Demand Webinar
Red Abbott, Manager of Consulting Services, shared why your school isn't showing up in Google, and what to do about it.
- On-Demand Webinar
You know content is important to your school's inbound marketing strategy — but where do you even start? Learn from Finalsite's inbound marketing manager Kristen Doverspike!
Free eBook: A Study and Analysis of "Why" Pages
Learn how a "why" page on your school's website can impact your admissions activity in this data-backed research study.
Webinar On Demand: 10 Tips to Fill Your School's Admissions Funnel
Learn new strategies for increasing website traffic and inquiries, and filling your admission funnel in this free webinar on demand.