School Admissions Strategy
Best practices for increasing website traffic, inquiries, applicants and enrollment.
Fill Your Funnel with Finalsite
How do you get most prospective families to your website or inquiry page? How do you get more prospective students to actually fill out that form? What can you do to fill your funnel? We have the answers to your biggest admission strategy questions in our free resources.
Looking for New Tools and Guidance for Filling Your Funnel? Look No Further.
Inbound Marketing Tools
Finalsite's new inbound marketing tools will help you personalize and automate the admissions funnel.
Automated Admissions Software
Finalsite's integration with Ravenna Solutions simplifies and streamlines the admissions process.
Experienced Admissions Consultants
Work with one of our Finalsite Advantage consultants to craft an admissions strategy that helps you meet your goals.
Award-Winning Design
Looking to stand out from your competition? Enlist our design team — the most decorated and experienced in the industry.
From The Finalsite Blog
Dive into our library of blog posts of examples, strategies, tips and inspiration to help you improve your school's website.
![Canford Open House Example displayed in a laptop]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1606148309/finalsite/z3d3ohtmv3iiexwit8fk/EffectiveStrategiesForYourVirtualOpenHouseFollow-Up-Canford.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1606148309/finalsite/z3d3ohtmv3iiexwit8fk/EffectiveStrategiesForYourVirtualOpenHouseFollow-Up-Canford.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1606148309/finalsite/z3d3ohtmv3iiexwit8fk/EffectiveStrategiesForYourVirtualOpenHouseFollow-Up-Canford.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1606148309/finalsite/z3d3ohtmv3iiexwit8fk/EffectiveStrategiesForYourVirtualOpenHouseFollow-Up-Canford.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1606148309/finalsite/z3d3ohtmv3iiexwit8fk/EffectiveStrategiesForYourVirtualOpenHouseFollow-Up-Canford.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1606148309/finalsite/z3d3ohtmv3iiexwit8fk/EffectiveStrategiesForYourVirtualOpenHouseFollow-Up-Canford.jpg","width":2000}])
Mia Major
Your recent virtual open house was a success, but you’ll need to develop an effective follow-up strategy to engage and convert your prospective families.
![family attending a virtual school event from their kitchen]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1602868203/finalsite/beng5jzdlfvynjrfjtwy/virtual-open-house.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1602868203/finalsite/beng5jzdlfvynjrfjtwy/virtual-open-house.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1602868203/finalsite/beng5jzdlfvynjrfjtwy/virtual-open-house.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1602868203/finalsite/beng5jzdlfvynjrfjtwy/virtual-open-house.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1602868203/finalsite/beng5jzdlfvynjrfjtwy/virtual-open-house.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1602868203/finalsite/beng5jzdlfvynjrfjtwy/virtual-open-house.jpg","width":2000}])
Mia Major
Virtual open houses allow your school to reach more families earlier on in the funnel — check out these great examples!
![teacher smiling]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1602198013/finalsite/hioesnbelwfchmzbgsl1/retention-recruitment.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1602198013/finalsite/hioesnbelwfchmzbgsl1/retention-recruitment.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1602198013/finalsite/hioesnbelwfchmzbgsl1/retention-recruitment.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1602198013/finalsite/hioesnbelwfchmzbgsl1/retention-recruitment.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1602198013/finalsite/hioesnbelwfchmzbgsl1/retention-recruitment.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1602198013/finalsite/hioesnbelwfchmzbgsl1/retention-recruitment.jpg","width":2000}])
Leah Mangold
Use this top seven list to build the essential pages of your digital campus— with examples from schools and districts to inspire you along the way!
![A man and a woman taking notes while typing on a computer]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1599854090/finalsite/f2czfkuvbupknlltb69p/pexels-canva-studio-3153208.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1599854090/finalsite/f2czfkuvbupknlltb69p/pexels-canva-studio-3153208.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1599854090/finalsite/f2czfkuvbupknlltb69p/pexels-canva-studio-3153208.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1599854090/finalsite/f2czfkuvbupknlltb69p/pexels-canva-studio-3153208.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1599854090/finalsite/f2czfkuvbupknlltb69p/pexels-canva-studio-3153208.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1599854090/finalsite/f2czfkuvbupknlltb69p/pexels-canva-studio-3153208.jpg","width":2200}])
Mia Major & Kristen Doverspike
Learn how shortening and simplifying your online admissions forms can lead to a direct increase in form submissions and drive inquiry traffic up.
![bear creek school blog]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1598382497/finalsite/wlwkxg1kq4s7fzmncmlc/inbound-blogs.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1598382497/finalsite/wlwkxg1kq4s7fzmncmlc/inbound-blogs.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1598382497/finalsite/wlwkxg1kq4s7fzmncmlc/inbound-blogs.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1598382497/finalsite/wlwkxg1kq4s7fzmncmlc/inbound-blogs.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1598382497/finalsite/wlwkxg1kq4s7fzmncmlc/inbound-blogs.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1598382497/finalsite/wlwkxg1kq4s7fzmncmlc/inbound-blogs.png","width":1920}])
Mia Major
Inbound marketing is more than another buzzword. It is an essential strategy for independent schools.
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Additional Resources
Blogs just don't cut it? We get it! That's why we have an entire library of additional resources on admissions strategy that you'll love!
- On-Demand Webinar
Learn how the latest integration between the Finalsite and Blackbaud platforms offers new opportunities for engagement.
- Guide / Template
Learn how to write a better value proposition for your school with this step-by-step guide.
- On-Demand Webinar
Finalsite's CEO Jon Moser shares what the future of school marketing, admissions, development and online learning looks like, and how schools will need to adapt with a digital campus.
- On-Demand Webinar
Discover how to be proactive about your school's virtual admissions season strategies.
- On-Demand Webinar
You know content is important to your school's inbound marketing strategy — but where do you even start? We'll show you!
- On-Demand Webinar
Learn five effective conversion optimization strategies for increasing your yield rate for the new school year.
Free eBook: A Study and Analysis of "Why" Pages
Learn how a "why" page on your school's website can impact your admissions activity in this data-backed research study.
Webinar On Demand: 10 Tips to Fill Your School's Admissions Funnel
Learn new strategies for increasing website traffic and inquiries, and filling your admission funnel in this free webinar on demand.