School Admissions Strategy
Best practices for increasing website traffic, inquiries, applicants and enrollment.
Fill Your Funnel with Finalsite
How do you get most prospective families to your website or inquiry page? How do you get more prospective students to actually fill out that form? What can you do to fill your funnel? We have the answers to your biggest admission strategy questions in our free resources.
Looking for New Tools and Guidance for Filling Your Funnel? Look No Further.
Inbound Marketing Tools
Finalsite's new inbound marketing tools will help you personalize and automate the admissions funnel.
Automated Admissions Software
Finalsite's integration with Ravenna Solutions simplifies and streamlines the admissions process.
Experienced Admissions Consultants
Work with one of our Finalsite Advantage consultants to craft an admissions strategy that helps you meet your goals.
Award-Winning Design
Looking to stand out from your competition? Enlist our design team — the most decorated and experienced in the industry.
From The Finalsite Blog
Dive into our library of blog posts of examples, strategies, tips and inspiration to help you improve your school's website.
![man and woman building snowman outside dorm]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1575636443/finalsite/s5oje8poi4xlqbm16fyf/snowman.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1575636443/finalsite/s5oje8poi4xlqbm16fyf/snowman.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1575636443/finalsite/s5oje8poi4xlqbm16fyf/snowman.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1575636443/finalsite/s5oje8poi4xlqbm16fyf/snowman.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1575636443/finalsite/s5oje8poi4xlqbm16fyf/snowman.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1575636443/finalsite/s5oje8poi4xlqbm16fyf/snowman.jpg","width":2200}])
Mia Major
Looking for some quick and easy marketing projects that offer big ROI? Check out these 9 great marketing project ideas.
![empty classroom with wooden desks]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1572455173/finalsite/yvkadofbowh9bhelqosm/IncreaseInquiriesBlogHeader.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1572455173/finalsite/yvkadofbowh9bhelqosm/IncreaseInquiriesBlogHeader.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1572455173/finalsite/yvkadofbowh9bhelqosm/IncreaseInquiriesBlogHeader.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1572455173/finalsite/yvkadofbowh9bhelqosm/IncreaseInquiriesBlogHeader.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1572455173/finalsite/yvkadofbowh9bhelqosm/IncreaseInquiriesBlogHeader.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1572455173/finalsite/yvkadofbowh9bhelqosm/IncreaseInquiriesBlogHeader.png","width":2000}])
Mia Major
When your school’s inquiries are down, it’s time to evaluate the root of the problem and make a game plan to fix it. Here’s how!
![Two school girls sitting at a table and laughing]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1571929571/finalsite/djdsnzya1o4jkctygwtm/SocialMediaIdeasBlogHeader.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1571929571/finalsite/djdsnzya1o4jkctygwtm/SocialMediaIdeasBlogHeader.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1571929571/finalsite/djdsnzya1o4jkctygwtm/SocialMediaIdeasBlogHeader.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1571929571/finalsite/djdsnzya1o4jkctygwtm/SocialMediaIdeasBlogHeader.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1571929571/finalsite/djdsnzya1o4jkctygwtm/SocialMediaIdeasBlogHeader.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1571929571/finalsite/djdsnzya1o4jkctygwtm/SocialMediaIdeasBlogHeader.png","width":2000}])
Keisha Croxton
Interested in building social media campaigns to boost open house attendance and applications? We've outlined five social media best practices to get you started.
![5 Ways a Mobile App Improves School Engagement and Retention]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1570196406/finalsite/o0rgjamfdrvx1byzto0z/girls-3481791_1920.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1570196406/finalsite/o0rgjamfdrvx1byzto0z/girls-3481791_1920.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1570196406/finalsite/o0rgjamfdrvx1byzto0z/girls-3481791_1920.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1570196406/finalsite/o0rgjamfdrvx1byzto0z/girls-3481791_1920.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1570196406/finalsite/o0rgjamfdrvx1byzto0z/girls-3481791_1920.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1570196406/finalsite/o0rgjamfdrvx1byzto0z/girls-3481791_1920.jpg","width":1920}])
Andrew Martin
Schools face the increasingly difficult challenge of boosting engagement and enrollment year-to-year. Here’s five ways a mobile app can help.
![Mother and father with their three children in a field]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1568732764/finalsite/ubbzjhb2jisdsdfvpj94/irina-murza-vENEN2cryYQ-unsplash.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1568732764/finalsite/ubbzjhb2jisdsdfvpj94/irina-murza-vENEN2cryYQ-unsplash.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1568732764/finalsite/ubbzjhb2jisdsdfvpj94/irina-murza-vENEN2cryYQ-unsplash.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1568732764/finalsite/ubbzjhb2jisdsdfvpj94/irina-murza-vENEN2cryYQ-unsplash.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1568732764/finalsite/ubbzjhb2jisdsdfvpj94/irina-murza-vENEN2cryYQ-unsplash.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1568732764/finalsite/ubbzjhb2jisdsdfvpj94/irina-murza-vENEN2cryYQ-unsplash.png","width":2000}])
Hadley Rosen
Personas are the foundation of your school’s inbound marketing strategy. Learn how to craft personas to improve your website's performance and email open rate.
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Additional Resources
Blogs just don't cut it? We get it! That's why we have an entire library of additional resources on admissions strategy that you'll love!
- On-Demand Webinar
Red Abbott, Manager of Consulting Services, shared why your school isn't showing up in Google, and what to do about it.
- On-Demand Webinar
Learn from Finalsite Founder & CEO Jon Moser, Chief Product Officer Lauren Barth, and OpenApply Director MacKenzie Hovermale how Finalsite's integration with OpenApply helps international schools improve their admissions process to drive inquiries and increase enrollment.
- On-Demand Webinar
Learn from Red Abbott and Ryan Nolan how you can maximize digital channels, such as search engines, digital ads, and social to target new families, and then use email marketing workflows to drive engagement and boost open house attendance.
- Worksheet
Looking for a simple way to get started with personas? This worksheet is perfect for school marketers of all skill levels.
- On-Demand Webinar
Join members of the Ravenna and Finalsite teams to discuss proven ways to overcome the most common enrollment barriers in the independent school industry.
- Whitepaper
Looking to start a school blog? Wondering what to write about? Start here.
Free eBook: A Study and Analysis of "Why" Pages
Learn how a "why" page on your school's website can impact your admissions activity in this data-backed research study.
Webinar On Demand: 10 Tips to Fill Your School's Admissions Funnel
Learn new strategies for increasing website traffic and inquiries, and filling your admission funnel in this free webinar on demand.