School Advancement Strategy
Engage alumni and donors smarter, better, and more efficiently.
Reimagine fundraising and alumni engagement.
Our complete fundraising platform lets you create and maintain real relationships with donors and prospects and measure what works with inbound marketing tools, mobile donation acceptance in 100+ currencies, and integration with fundraising platforms like Raiser's Edge NXT to simplify data management.
Learn more about our resources to engage donors, make your advancement office happy, and exceed your fundraising goals.
Tools and Resources to Simplify Fundraising and Campaigns
Easy Online Payments
Make it simple to receive, process and keep track of payments on your site and on mobile devices with Finalsite's secure Online Payments module, designed with schools' unique needs in mind.
Blackbaud NXT Integration
Planned integration with Blackbaud's Raiser's Edge NXT, we make it even easier to integrate your alumni data to send targeted email communications and engage your donors.
Multiple Currencies
Support of more than 100 currencies mean you can accept mobile donations anywhere in the world.
Inbound Marketing Tools
With inbound marketing for advancement, you can segment your donors for maximum success, run campaigns and measure their effectiveness, and personalize content to truly connect with donors.
Award-Winning Microsites
Create a custom site-within-a-site for specific annual or capital campaigns
Responsive, Online Forms
Responsive, online forms for virtually any need can be created quickly, including forms for online donations, volunteers, event RSVPs, and more.
From The Finalsite Blog
Dive into our library of blog posts of examples, strategies, tips and inspiration to help you improve your school's advancement strategy.
![Mother and father with their three children in a field]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1568732764/finalsite/ubbzjhb2jisdsdfvpj94/irina-murza-vENEN2cryYQ-unsplash.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1568732764/finalsite/ubbzjhb2jisdsdfvpj94/irina-murza-vENEN2cryYQ-unsplash.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1568732764/finalsite/ubbzjhb2jisdsdfvpj94/irina-murza-vENEN2cryYQ-unsplash.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1568732764/finalsite/ubbzjhb2jisdsdfvpj94/irina-murza-vENEN2cryYQ-unsplash.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1568732764/finalsite/ubbzjhb2jisdsdfvpj94/irina-murza-vENEN2cryYQ-unsplash.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1568732764/finalsite/ubbzjhb2jisdsdfvpj94/irina-murza-vENEN2cryYQ-unsplash.png","width":2000}])
Hadley Rosen
Personas are the foundation of your school’s inbound marketing strategy. Learn how to craft personas to improve your website's performance and email open rate.
![Overhead view of a person highlighting a paper on a desk]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1556737597/finalsite/vkrlprdppzuy7eoepn0h/WorkflowsBestPracticesHeader.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1556737597/finalsite/vkrlprdppzuy7eoepn0h/WorkflowsBestPracticesHeader.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1556737597/finalsite/vkrlprdppzuy7eoepn0h/WorkflowsBestPracticesHeader.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1556737597/finalsite/vkrlprdppzuy7eoepn0h/WorkflowsBestPracticesHeader.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1556737597/finalsite/vkrlprdppzuy7eoepn0h/WorkflowsBestPracticesHeader.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1556737597/finalsite/vkrlprdppzuy7eoepn0h/WorkflowsBestPracticesHeader.png","width":2000}])
Andrew Martin
Looking to invest time and resources into email automation but not sure where to start? Here are eight best practices your school can use when building your first automated email campaigns.
![agenda on desk with colorful pencils]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1554820468/finalsite/h6jwngetmcwu3txf1gd3/calendar-header.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1554820468/finalsite/h6jwngetmcwu3txf1gd3/calendar-header.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1554820468/finalsite/h6jwngetmcwu3txf1gd3/calendar-header.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1554820468/finalsite/h6jwngetmcwu3txf1gd3/calendar-header.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1554820468/finalsite/h6jwngetmcwu3txf1gd3/calendar-header.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1554820468/finalsite/h6jwngetmcwu3txf1gd3/calendar-header.jpg","width":2200}])
Mia Major
Follow this five-step guide for creating a school social media calendar that increase engagement and brand awareness.
![Engaging Alumni with An Awesome Higher Ed Website Design]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1553718997/finalsite/o812f58nsf3hxwou0cbg/element5-digital-352046-unsplash.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1553718997/finalsite/o812f58nsf3hxwou0cbg/element5-digital-352046-unsplash.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1553718997/finalsite/o812f58nsf3hxwou0cbg/element5-digital-352046-unsplash.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1553718997/finalsite/o812f58nsf3hxwou0cbg/element5-digital-352046-unsplash.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1553718997/finalsite/o812f58nsf3hxwou0cbg/element5-digital-352046-unsplash.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1553718997/finalsite/o812f58nsf3hxwou0cbg/element5-digital-352046-unsplash.jpg","width":2200}])
Larry Bernstein
Engaging alumni-and measuring how you do it-is nuanced, but your website, email campaign, and event attendance all play large roles. Learn more, and get inspired by Baruch College Alumni!
![4 Digital Fundraising Tips for Schools in 2019]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1552508451/finalsite/raws7gf4vkyv6gyhkmdr/4DigitalFundrasingHeader.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1552508451/finalsite/raws7gf4vkyv6gyhkmdr/4DigitalFundrasingHeader.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1552508451/finalsite/raws7gf4vkyv6gyhkmdr/4DigitalFundrasingHeader.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1552508451/finalsite/raws7gf4vkyv6gyhkmdr/4DigitalFundrasingHeader.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1552508451/finalsite/raws7gf4vkyv6gyhkmdr/4DigitalFundrasingHeader.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1552508451/finalsite/raws7gf4vkyv6gyhkmdr/4DigitalFundrasingHeader.jpg","width":2200}])
Hadley Rosen
To improve their fundraising efforts in 2019, schools need to focus on: engaging their youngest donors; using inbound marketing tools; improving the donation experience and making it mobile-friendly; and incorporating Instagram video into their fundraising strategy to capitalize on FOMO (fear of missing out) for Days of Giving to be successful.
Free School Website Audit
Meet one-on-one with one of our website consultants for a free analysis and report of your website's design, content and overall strategy, and the steps you can take to improve it.
Additional Resources
Blogs just don't cut it? We get it! That's why we have an entire library of additional resources on fundraising, alumni engagement, online giving, and more!
- On-Demand Webinar
Learn from Finalsite’s Independent School Marketing Manager Hadley Rosen new ways to engage alumni across all generations by sharing the right message, on the right platform, at the right time.
- On-Demand Webinar
Join Sametz Blackstone founder and CEO Roger Sametz to learn how to build a strong brand and ingrain your school's meaning, relevance, purpose, value, and values into the minds of all visitors, significantly increasing the likelihood that constituents will contribute to your mission.
- Whitepaper
Get an inside look at how independent school professionals are solving the top challenges around enrollment, retention, giving and more.
- On-Demand Webinar
Learn new strategies for reaching and engaging millennial donors and alumni.
- On-Demand Webinar
Learn how your school can leverage inbound marketing tools and strategies to hit your fundraising goals!
- On-Demand Webinar
Learn new strategies for hitting your school's fundraising goals by the end of the fiscal year.
Download Finalsite’s Better Advancement Communications for the Web eBook
In this eBook, we take a dive into today's popular digital storytelling and communication strategies, and how to use them to your advantage.
Webinar On Demand: Inbound Marketing for Advancement
Finalsite Director Rob DiMartino shares how your school can use inbound marketing tactics to increase alumni and donor engagement.