Social Media Marketing for Schools
Generate leads, gain followers, and refer users to your website with a smarter social media strategy.
Increase Social Media Engagement
Finalsite's range of social media services, software and free resources equip school social media marketers with the knowledge and tools they need to harness the power of social media.
Finalsite's Social Media Marketing Services
Social Media Integration
Use Finalsite Feeds to display an engaging social media mash-up on your school's website.
Social Media Elements
Finalsite Composer is equipped with social media elements to automatically pull in feeds from Twitter, YouTube, and more.
Not sure where to start with social media marketing?
For an affordable fee, Finalsite's experienced social media consultants will do a complete deep dive evaluation of your school's social media efforts, and provide advice on how to improve.
Social Media Blog Posts
Dive into hundreds of best practices and strategies about social media marketing for schools.
![man celebrating a win at work]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1601054391/finalsite/ickj5xoievspncrky27q/59.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1601054391/finalsite/ickj5xoievspncrky27q/59.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1601054391/finalsite/ickj5xoievspncrky27q/59.jpg","width":600}])
Kristen Doverspike
In a survey taken by our 2020 Summer Camp attendees, school professionals noted their four biggest social media barriers. Learn how to tackle each one!
![facebook website on samsung laptop on table with plant behind it]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1537594164/finalsite/t6pjcwjzwgjm7eimrp4d/facebook-header-image.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1537594164/finalsite/t6pjcwjzwgjm7eimrp4d/facebook-header-image.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1537594164/finalsite/t6pjcwjzwgjm7eimrp4d/facebook-header-image.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1537594164/finalsite/t6pjcwjzwgjm7eimrp4d/facebook-header-image.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1537594164/finalsite/t6pjcwjzwgjm7eimrp4d/facebook-header-image.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1537594164/finalsite/t6pjcwjzwgjm7eimrp4d/facebook-header-image.jpg","width":1920}])
Kristen Doverspike
Facebook allows schools to reach prospective and current students where they are already spending their time, interacting with family, friends, and brands, keeping up with news, sharing content, and more.
![School administrator manages her school's social media comments.]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1599160382/finalsite/cn0gs9yh6g4dbeacsjvw/managing-social-media-comments.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1599160382/finalsite/cn0gs9yh6g4dbeacsjvw/managing-social-media-comments.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1599160382/finalsite/cn0gs9yh6g4dbeacsjvw/managing-social-media-comments.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1599160382/finalsite/cn0gs9yh6g4dbeacsjvw/managing-social-media-comments.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1599160382/finalsite/cn0gs9yh6g4dbeacsjvw/managing-social-media-comments.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1599160382/finalsite/cn0gs9yh6g4dbeacsjvw/managing-social-media-comments.jpg","width":2200}])
Mia Major & Kristen Doverspike
Responding to social media comments is key to uniting your community — here are our top tips for doing it right.
![woman sitting at a table with her laptop and smiling at the camera]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1592569370/finalsite/oxgczywgcr34cpa3ngdi/digital-advertising-dos-donts.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1592569370/finalsite/oxgczywgcr34cpa3ngdi/digital-advertising-dos-donts.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1592569370/finalsite/oxgczywgcr34cpa3ngdi/digital-advertising-dos-donts.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1592569370/finalsite/oxgczywgcr34cpa3ngdi/digital-advertising-dos-donts.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1592569370/finalsite/oxgczywgcr34cpa3ngdi/digital-advertising-dos-donts.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1592569370/finalsite/oxgczywgcr34cpa3ngdi/digital-advertising-dos-donts.jpg","width":2200}])
Leah Mangold
Improve your school's digital marketing strategy with these 12 tips — plus, watch the recording from School Marketing Day!
![LinkedIn website on macbook on wooden table]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1538145147/finalsite/czwt4wpqrnmpxlks1hel/linkedin-schools-header.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1538145147/finalsite/czwt4wpqrnmpxlks1hel/linkedin-schools-header.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1538145147/finalsite/czwt4wpqrnmpxlks1hel/linkedin-schools-header.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1538145147/finalsite/czwt4wpqrnmpxlks1hel/linkedin-schools-header.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1538145147/finalsite/czwt4wpqrnmpxlks1hel/linkedin-schools-header.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1538145147/finalsite/czwt4wpqrnmpxlks1hel/linkedin-schools-header.jpg","width":2200}])
Kristen Doverspike
LinkedIn can help schools engage parents, alumni and faculty in a more professional manner than on other social media channels.
Additional Social Media Marketing Resources
Dive into additional webinars, e-books, reports and more on social media marketing for schools.
- Guide / Template
Not sure what to post on your school or district's social channels? This guide includes 90+ ideas for an engaging presence for the rest of the year!
- On-Demand Webinar
Learn common email communications mistakes and how to avoid them. Plus, how to simplify your work and improve email performance!
- Guide / Template
Not sure what to post on your school or district's social channels all summer long? This guide includes 100+ ideas for an engaging presence!
- On-Demand Webinar
Director of Demand Generation Mia Major and Inbound Marketing Manager Kristen Doverspike share all about increasing engagement, driving interest, and cultivating a positive presence in an inspiring webinar.
- On-Demand Webinar
Mia Major shares how you can use the latest best practices for Facebook, Twitter and Instagram to keep current families engaged and elevate your brand.
- Guide / Template
Improve your school or district's social media strategy with our social media guide — complete with the latest best practices for improving organic reach on your social channels.
Join Us At An Upcoming Social Media Workshop
Join our #SocialMediaExperts for a day of social media strategy, filled with best practices, school panelists, and takeaways to inspire your social media marketing.
Discover Social Media Services
Ready to take your school's social media presence to the next level but not sure where to start? Discover how we can help with our social media marketing strategy services!