Social Media Marketing for Schools

Use these 8 strategies to grow your school's Twitter profile now (with new examples!)

With 50% of millennials using social media to research products and brands prior to purchase, and another 30% of millennials engaging with brands at least once a month, social media is where millennials spend a lot of their time. And making the most of that time is critical to your success in attracting and engaging millennial parents.

While Instagram has undergone some recent changes turning it from a simple, photo-sharing platform into a marketing and advertising powerhouse, the network still operates on the importance of sharing high-quality images (and now videos), to engage followers — a strategy essential for schools.

In this blog, we share a ten-step guide for developing and executing your social media plan, complete with this free worksheet to create your own.

Social media is an essential communication tool for schools, but how can you use it strategically during crises? Here are five easy steps to follow to assure you are best equipped to use the media when an unexpected event occurs.