Social Media Marketing for Schools
Generate leads, gain followers, and refer users to your website with a smarter social media strategy.
Increase Social Media Engagement
Finalsite's range of social media services, software and free resources equip school social media marketers with the knowledge and tools they need to harness the power of social media.
Finalsite's Social Media Marketing Services
Social Media Integration
Use Finalsite Feeds to display an engaging social media mash-up on your school's website.
Social Media Elements
Finalsite Composer is equipped with social media elements to automatically pull in feeds from Twitter, YouTube, and more.
Not sure where to start with social media marketing?
For an affordable fee, Finalsite's experienced social media consultants will do a complete deep dive evaluation of your school's social media efforts, and provide advice on how to improve.
Social Media Blog Posts
Dive into hundreds of best practices and strategies about social media marketing for schools.
![Notepads, pen, and an iPhone on a white background]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1574351285/finalsite/gpx0vtbyc3ymwbsdflul/social-mistaks-header.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1574351285/finalsite/gpx0vtbyc3ymwbsdflul/social-mistaks-header.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1574351285/finalsite/gpx0vtbyc3ymwbsdflul/social-mistaks-header.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1574351285/finalsite/gpx0vtbyc3ymwbsdflul/social-mistaks-header.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1574351285/finalsite/gpx0vtbyc3ymwbsdflul/social-mistaks-header.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1574351285/finalsite/gpx0vtbyc3ymwbsdflul/social-mistaks-header.png","width":2000}])
Mia Major
Improve your school's social media presence and engagement by avoiding these 12 mistakes.
![Man and woman looking over pages at an outside cafe]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1573058630/finalsite/ihzfdtc16cg2jws3cofo/MarketingtoHighSchoolParentsBlogHeader.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1573058630/finalsite/ihzfdtc16cg2jws3cofo/MarketingtoHighSchoolParentsBlogHeader.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1573058630/finalsite/ihzfdtc16cg2jws3cofo/MarketingtoHighSchoolParentsBlogHeader.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1573058630/finalsite/ihzfdtc16cg2jws3cofo/MarketingtoHighSchoolParentsBlogHeader.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1573058630/finalsite/ihzfdtc16cg2jws3cofo/MarketingtoHighSchoolParentsBlogHeader.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1573058630/finalsite/ihzfdtc16cg2jws3cofo/MarketingtoHighSchoolParentsBlogHeader.png","width":2000}])
Mia Major
High school parents make up much of your prospective or current audiences. Here are five tips to keep them engaged with your communications.
![empty classroom with wooden desks]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1572455173/finalsite/yvkadofbowh9bhelqosm/IncreaseInquiriesBlogHeader.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1572455173/finalsite/yvkadofbowh9bhelqosm/IncreaseInquiriesBlogHeader.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1572455173/finalsite/yvkadofbowh9bhelqosm/IncreaseInquiriesBlogHeader.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1572455173/finalsite/yvkadofbowh9bhelqosm/IncreaseInquiriesBlogHeader.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1572455173/finalsite/yvkadofbowh9bhelqosm/IncreaseInquiriesBlogHeader.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1572455173/finalsite/yvkadofbowh9bhelqosm/IncreaseInquiriesBlogHeader.png","width":2000}])
Mia Major
When your school’s inquiries are down, it’s time to evaluate the root of the problem and make a game plan to fix it. Here’s how!
![Two school girls sitting at a table and laughing]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1571929571/finalsite/djdsnzya1o4jkctygwtm/SocialMediaIdeasBlogHeader.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1571929571/finalsite/djdsnzya1o4jkctygwtm/SocialMediaIdeasBlogHeader.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1571929571/finalsite/djdsnzya1o4jkctygwtm/SocialMediaIdeasBlogHeader.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1571929571/finalsite/djdsnzya1o4jkctygwtm/SocialMediaIdeasBlogHeader.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1571929571/finalsite/djdsnzya1o4jkctygwtm/SocialMediaIdeasBlogHeader.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1571929571/finalsite/djdsnzya1o4jkctygwtm/SocialMediaIdeasBlogHeader.png","width":2000}])
Keisha Croxton
Interested in building social media campaigns to boost open house attendance and applications? We've outlined five social media best practices to get you started.
![students sitting in a classroom with a teacher in the background]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1571852328/finalsite/zuhczrfhvbqqbjulhknk/neonbrand-zFSo6bnZJTw-unsplash.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1571852328/finalsite/zuhczrfhvbqqbjulhknk/neonbrand-zFSo6bnZJTw-unsplash.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1571852328/finalsite/zuhczrfhvbqqbjulhknk/neonbrand-zFSo6bnZJTw-unsplash.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1571852328/finalsite/zuhczrfhvbqqbjulhknk/neonbrand-zFSo6bnZJTw-unsplash.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1571852328/finalsite/zuhczrfhvbqqbjulhknk/neonbrand-zFSo6bnZJTw-unsplash.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1571852328/finalsite/zuhczrfhvbqqbjulhknk/neonbrand-zFSo6bnZJTw-unsplash.jpg","width":2200}])
Andrew Martin
Host Tim McDonough talks with Eric Sheninger from the International Center for Leadership in Education (ICLE) about digital leadership, school branding, and being creepy on social media.
Additional Social Media Marketing Resources
Dive into additional webinars, e-books, reports and more on social media marketing for schools.
- On-Demand Webinar
Learn from Mia Major new ways to make your school’s content — including email, news, blogs, and social posts — relevant, fresh, fun, personalized — and anything but “boring.”
- On-Demand Webinar
Learn from Client Success Manager Kyle Gresh quick and easy ways to make the most of your district’s social media presence to attract new families, and keep current ones in the loop.
- On-Demand Webinar
Learn from Red Abbott and Karley Ice the marketing metrics that matter most to schools, and how to find and report on that data.
- On-Demand Webinar
Learn from Finalsite Client Success Manager Nick Provost 10 time-saving tips for your website, email, and other school-to-home communications.
- On-Demand Webinar
Join Content Marketing Manager Mia Major to learn how to adapt your school's social media strategy to your different audiences, including students, parents, alumni, and grandparents.
- On-Demand Webinar
Who has time to waste on social media? No one! So instead, join International Director of Sales Max Eisl as he shares lessons learned from working with schools around the globe who have successfully utilized social media to recruit, retain, and engage.
Join Us At An Upcoming Social Media Workshop
Join our #SocialMediaExperts for a day of social media strategy, filled with best practices, school panelists, and takeaways to inspire your social media marketing.
Discover Social Media Services
Ready to take your school's social media presence to the next level but not sure where to start? Discover how we can help with our social media marketing strategy services!