Social Media Marketing for Schools
Generate leads, gain followers, and refer users to your website with a smarter social media strategy.
Increase Social Media Engagement
Finalsite's range of social media services, software and free resources equip school social media marketers with the knowledge and tools they need to harness the power of social media.
Finalsite's Social Media Marketing Services
Social Media Integration
Use Finalsite Feeds to display an engaging social media mash-up on your school's website.
Social Media Elements
Finalsite Composer is equipped with social media elements to automatically pull in feeds from Twitter, YouTube, and more.
Not sure where to start with social media marketing?
For an affordable fee, Finalsite's experienced social media consultants will do a complete deep dive evaluation of your school's social media efforts, and provide advice on how to improve.
Social Media Blog Posts
Dive into hundreds of best practices and strategies about social media marketing for schools.
![woman holding a video]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1585246552/finalsite/djs4wpadmwjjwk5r3s6q/videostrategiesforengagingfamiliesduringdistancelearning.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1585246552/finalsite/djs4wpadmwjjwk5r3s6q/videostrategiesforengagingfamiliesduringdistancelearning.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1585246552/finalsite/djs4wpadmwjjwk5r3s6q/videostrategiesforengagingfamiliesduringdistancelearning.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1585246552/finalsite/djs4wpadmwjjwk5r3s6q/videostrategiesforengagingfamiliesduringdistancelearning.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1585246552/finalsite/djs4wpadmwjjwk5r3s6q/videostrategiesforengagingfamiliesduringdistancelearning.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1585246552/finalsite/djs4wpadmwjjwk5r3s6q/videostrategiesforengagingfamiliesduringdistancelearning.jpg","width":2200}])
Kristen Doverspike
Learn how your school can use video on its website, social media, and email communications to connect with families and engage your community from a distance.
![21 Social Media Posts from Schools that Inspire Community in Spite of COVID-19]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1584548302/finalsite/mws27famwlmp4mr2scyj/cdc-20YP7NENJzk-unsplash1.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1584548302/finalsite/mws27famwlmp4mr2scyj/cdc-20YP7NENJzk-unsplash1.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1584548302/finalsite/mws27famwlmp4mr2scyj/cdc-20YP7NENJzk-unsplash1.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1584548302/finalsite/mws27famwlmp4mr2scyj/cdc-20YP7NENJzk-unsplash1.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1584548302/finalsite/mws27famwlmp4mr2scyj/cdc-20YP7NENJzk-unsplash1.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1584548302/finalsite/mws27famwlmp4mr2scyj/cdc-20YP7NENJzk-unsplash1.jpg","width":2200}])
Mia Major and Kristen Doverspike
Lift spirits and keep your community in-the-loop using social media during the COVID-19 outbreak, and get inspired by these 21 examples.
![buttons with facebook logo]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1582293838/finalsite/psbu2ysrcq9aejrkbhon/socialmediapolicyguideforyourschool.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1582293838/finalsite/psbu2ysrcq9aejrkbhon/socialmediapolicyguideforyourschool.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1582293838/finalsite/psbu2ysrcq9aejrkbhon/socialmediapolicyguideforyourschool.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1582293838/finalsite/psbu2ysrcq9aejrkbhon/socialmediapolicyguideforyourschool.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1582293838/finalsite/psbu2ysrcq9aejrkbhon/socialmediapolicyguideforyourschool.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1582293838/finalsite/psbu2ysrcq9aejrkbhon/socialmediapolicyguideforyourschool.jpg","width":2200}])
Kristen Doverspike
As social media grows, it's important to set guidelines for your school or district. Use this guide as a way to craft an effective social media policy.
![white iphone on desk with pink chat bubbles]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1580339327/finalsite/t04t6nw26rzzkit8h97f/white-smartphone-social.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1580339327/finalsite/t04t6nw26rzzkit8h97f/white-smartphone-social.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1580339327/finalsite/t04t6nw26rzzkit8h97f/white-smartphone-social.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1580339327/finalsite/t04t6nw26rzzkit8h97f/white-smartphone-social.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1580339327/finalsite/t04t6nw26rzzkit8h97f/white-smartphone-social.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1580339327/finalsite/t04t6nw26rzzkit8h97f/white-smartphone-social.jpg","width":2200}])
Risa Engel
Social media has become an integral part of how school districts communicate. Having trouble getting started? Learn about four social media networks your district should be using in 2020.
![Notepads, pen, and an iPhone on a white background]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1574351285/finalsite/gpx0vtbyc3ymwbsdflul/social-mistaks-header.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1574351285/finalsite/gpx0vtbyc3ymwbsdflul/social-mistaks-header.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1574351285/finalsite/gpx0vtbyc3ymwbsdflul/social-mistaks-header.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1574351285/finalsite/gpx0vtbyc3ymwbsdflul/social-mistaks-header.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1574351285/finalsite/gpx0vtbyc3ymwbsdflul/social-mistaks-header.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1574351285/finalsite/gpx0vtbyc3ymwbsdflul/social-mistaks-header.png","width":2000}])
Mia Major
Improve your school's social media presence and engagement by avoiding these 12 mistakes.
Additional Social Media Marketing Resources
Dive into additional webinars, e-books, reports and more on social media marketing for schools.
- On-Demand Webinar
Mia Major shares how you can use the latest best practices for Facebook, Twitter and Instagram to keep current families engaged and elevate your brand.
- eBook
Improve your school or district's social media strategy with our social media guide — complete with the latest best practices for improving organic reach on your social channels.
- On-Demand Webinar
Learn from Mia Major new ways to make your school’s content — including email, news, blogs, and social posts — relevant, fresh, fun, personalized — and anything but “boring.”
- On-Demand Webinar
Learn from Client Success Manager Kyle Gresh quick and easy ways to make the most of your district’s social media presence to attract new families, and keep current ones in the loop.
- On-Demand Webinar
Learn from Red Abbott and Karley Ice the marketing metrics that matter most to schools, and how to find and report on that data.
- On-Demand Webinar
Learn from Finalsite Client Success Manager Nick Provost 10 time-saving tips for your website, email, and other school-to-home communications.
Join Us At An Upcoming Social Media Workshop
Join our #SocialMediaExperts for a day of social media strategy, filled with best practices, school panelists, and takeaways to inspire your social media marketing.
Discover Social Media Services
Ready to take your school's social media presence to the next level but not sure where to start? Discover how we can help with our social media marketing strategy services!