Social Media Marketing for Schools
Generate leads, gain followers, and refer users to your website with a smarter social media strategy.
Increase Social Media Engagement
Finalsite's range of social media services, software and free resources equip school social media marketers with the knowledge and tools they need to harness the power of social media.
Finalsite's Social Media Marketing Services
Social Media Integration
Use Finalsite Feeds to display an engaging social media mash-up on your school's website.
Social Media Elements
Finalsite Composer is equipped with social media elements to automatically pull in feeds from Twitter, YouTube, and more.
Not sure where to start with social media marketing?
For an affordable fee, Finalsite's experienced social media consultants will do a complete deep dive evaluation of your school's social media efforts, and provide advice on how to improve.
Social Media Blog Posts
Dive into hundreds of best practices and strategies about social media marketing for schools.
![teacher smiling with students]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1636141853/finalsite/xuzjdh0azzdafvreapox/teacher-employment.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1636141853/finalsite/xuzjdh0azzdafvreapox/teacher-employment.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1636141853/finalsite/xuzjdh0azzdafvreapox/teacher-employment.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1636141853/finalsite/xuzjdh0azzdafvreapox/teacher-employment.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1636141853/finalsite/xuzjdh0azzdafvreapox/teacher-employment.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1636141853/finalsite/xuzjdh0azzdafvreapox/teacher-employment.jpg","width":2000}])
Mary Ellen Rowe and Morgan Delack
School employees are craving recognition and the traditional ways of honoring staff may not be cutting it anymore. Try some of these digital and in-person ideas to stay creative with your staff recognition.
![A man using a laptop on the grass]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1623332771/finalsite/wzsehty402rrujruil9u/School_Summer_Marketing_Projects.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1623332771/finalsite/wzsehty402rrujruil9u/School_Summer_Marketing_Projects.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1623332771/finalsite/wzsehty402rrujruil9u/School_Summer_Marketing_Projects.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1623332771/finalsite/wzsehty402rrujruil9u/School_Summer_Marketing_Projects.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1623332771/finalsite/wzsehty402rrujruil9u/School_Summer_Marketing_Projects.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1623332771/finalsite/wzsehty402rrujruil9u/School_Summer_Marketing_Projects.jpg","width":1920}])
connor gleason
Preparation for your next school year starts now. Save time this fall with these summer projects to get ahead on your school marketing and communications plan.
![woman using instagram on iphone]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1589289740/finalsite/ex0ey4nk6axniqt4ykt9/instagram-header.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1589289740/finalsite/ex0ey4nk6axniqt4ykt9/instagram-header.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1589289740/finalsite/ex0ey4nk6axniqt4ykt9/instagram-header.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1589289740/finalsite/ex0ey4nk6axniqt4ykt9/instagram-header.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1589289740/finalsite/ex0ey4nk6axniqt4ykt9/instagram-header.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1589289740/finalsite/ex0ey4nk6axniqt4ykt9/instagram-header.jpg","width":2200}])
Kristen Doverspike
While Instagram has undergone some recent changes turning it from a simple, photo-sharing platform into a marketing and advertising powerhouse, the network still operates on the importance of sharing high-quality images (and now videos), to engage followers — a strategy essential for schools.
![facebook and messenger icons]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1621865405/finalsite/unubssnjhqv31odwsqex/facebook-blog-header.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1621865405/finalsite/unubssnjhqv31odwsqex/facebook-blog-header.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1621865405/finalsite/unubssnjhqv31odwsqex/facebook-blog-header.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1621865405/finalsite/unubssnjhqv31odwsqex/facebook-blog-header.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1621865405/finalsite/unubssnjhqv31odwsqex/facebook-blog-header.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1621865405/finalsite/unubssnjhqv31odwsqex/facebook-blog-header.jpg","width":2200}])
Kristen Doverspike
While Facebook might be the oldest social media platforms, it is still one of the most effective for reaching and engaging your school or district's parent community.
![Phone on table with Twitter screen and cup of coffee]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1536784900/finalsite/pdbsh6wdsetkb8o12dy7/Twitter-Header.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1536784900/finalsite/pdbsh6wdsetkb8o12dy7/Twitter-Header.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1536784900/finalsite/pdbsh6wdsetkb8o12dy7/Twitter-Header.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1536784900/finalsite/pdbsh6wdsetkb8o12dy7/Twitter-Header.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1536784900/finalsite/pdbsh6wdsetkb8o12dy7/Twitter-Header.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1536784900/finalsite/pdbsh6wdsetkb8o12dy7/Twitter-Header.jpg","width":2200}])
Kristen Doverspike
Looking to improve your Twitter feed? Use these 8 strategies to grow your school or district's Twitter presence now!
Additional Social Media Marketing Resources
Dive into additional webinars, e-books, reports and more on social media marketing for schools.
- Guide / Template
Not sure what to post on your social channels? This guide includes 120+ ideas to kick off the school year right! Your content planning from September to December — done!
- Guide / Template
Learn best practices, tips and examples from school PR experts — so you can better craft communications across your website, social media, email and more!
- Guide / Template
Not sure what to post on your school or district's social channels? This guide includes 120+ ideas for an engaging social media presence all summer long.
- Guide / Template
Not sure what to post on your school or district's social channels? This guide includes 90+ ideas for an engaging presence to kick off your 2021 strategy.
- Guide / Template
Not sure what to post on your school or district's social channels? This guide includes 90+ ideas for an engaging presence for the rest of the year!
- On-Demand Webinar
Learn common email communications mistakes and how to avoid them. Plus, how to simplify your work and improve email performance!
Join Us At An Upcoming Social Media Workshop
Join our #SocialMediaExperts for a day of social media strategy, filled with best practices, school panelists, and takeaways to inspire your social media marketing.
Discover Social Media Services
Ready to take your school's social media presence to the next level but not sure where to start? Discover how we can help with our social media marketing strategy services!