Social Media Marketing for Schools

LinkedIn can help schools engage parents, alumni and faculty in a more professional manner than on other social media channels.

Facebook allows schools to reach prospective and current students where they are already spending their time, interacting with family, friends, and brands, keeping up with news, sharing content, and more. And recently, Facebook’s updated algorithms have created a place where schools can have meaningful interactions with its followers.

Use these 8 strategies to grow your school's Twitter profile now (with new examples!)

With 50% of millennials using social media to research products and brands prior to purchase, and another 30% of millennials engaging with brands at least once a month, social media is where millennials spend a lot of their time. And making the most of that time is critical to your success in attracting and engaging millennial parents.

While Instagram has undergone some recent changes turning it from a simple, photo-sharing platform into a marketing and advertising powerhouse, the network still operates on the importance of sharing high-quality images (and now videos), to engage followers — a strategy essential for schools.