Social Media Marketing for Schools
Generate leads, gain followers, and refer users to your website with a smarter social media strategy.
Increase Social Media Engagement
Finalsite's range of social media services, software and free resources equip school social media marketers with the knowledge and tools they need to harness the power of social media.
Finalsite's Social Media Marketing Services
Social Media Integration
Use Finalsite Feeds to display an engaging social media mash-up on your school's website.
Social Media Elements
Finalsite Composer is equipped with social media elements to automatically pull in feeds from Twitter, YouTube, and more.
Not sure where to start with social media marketing?
For an affordable fee, Finalsite's experienced social media consultants will do a complete deep dive evaluation of your school's social media efforts, and provide advice on how to improve.
Social Media Blog Posts
Dive into hundreds of best practices and strategies about social media marketing for schools.
![whitfield school ads]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1591021400/finalsite/jjilwos0o1vajtrezqqt/iphone-ads.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1591021400/finalsite/jjilwos0o1vajtrezqqt/iphone-ads.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1591021400/finalsite/jjilwos0o1vajtrezqqt/iphone-ads.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1591021400/finalsite/jjilwos0o1vajtrezqqt/iphone-ads.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1591021400/finalsite/jjilwos0o1vajtrezqqt/iphone-ads.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1591021400/finalsite/jjilwos0o1vajtrezqqt/iphone-ads.png","width":1920}])
Mia Major
What makes a good social media ad? Follow these six best practices to earn more clicks and conversions on your next social media campaign.
![sailboat at sunset in summer]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1590682512/finalsite/ulplnp4o5wbuemhtgihi/complete-summer-social-media-calendar1.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1590682512/finalsite/ulplnp4o5wbuemhtgihi/complete-summer-social-media-calendar1.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1590682512/finalsite/ulplnp4o5wbuemhtgihi/complete-summer-social-media-calendar1.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1590682512/finalsite/ulplnp4o5wbuemhtgihi/complete-summer-social-media-calendar1.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1590682512/finalsite/ulplnp4o5wbuemhtgihi/complete-summer-social-media-calendar1.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1590682512/finalsite/ulplnp4o5wbuemhtgihi/complete-summer-social-media-calendar1.jpg","width":2200}])
Mia Major
Here are some key best practices to keep in mind as you build your school or district's social media strategy for the summer — plus, access to a full social media content calendar for June through August!
![person balancing on a rock outside at sunset]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1590756478/finalsite/jjekowfmnj12ifo5kj72/communications-balance-information-engagement-1.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1590756478/finalsite/jjekowfmnj12ifo5kj72/communications-balance-information-engagement-1.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1590756478/finalsite/jjekowfmnj12ifo5kj72/communications-balance-information-engagement-1.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1590756478/finalsite/jjekowfmnj12ifo5kj72/communications-balance-information-engagement-1.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1590756478/finalsite/jjekowfmnj12ifo5kj72/communications-balance-information-engagement-1.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1590756478/finalsite/jjekowfmnj12ifo5kj72/communications-balance-information-engagement-1.jpg","width":2200}])
Leah Mangold
What do you say? How do you say it? Where do you say it? It all depends on if your goal is informing your community, or engaging them — and striking the balance is more important than ever before.
![Phone on table with Twitter screen and cup of coffee]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1536784900/finalsite/pdbsh6wdsetkb8o12dy7/Twitter-Header.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1536784900/finalsite/pdbsh6wdsetkb8o12dy7/Twitter-Header.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1536784900/finalsite/pdbsh6wdsetkb8o12dy7/Twitter-Header.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1536784900/finalsite/pdbsh6wdsetkb8o12dy7/Twitter-Header.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1536784900/finalsite/pdbsh6wdsetkb8o12dy7/Twitter-Header.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1536784900/finalsite/pdbsh6wdsetkb8o12dy7/Twitter-Header.jpg","width":2200}])
Kristen Doverspike
Looking to improve your Twitter feed? Use these 8 strategies to grow your school or district's Twitter presence now!
![woman using instagram on iphone]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1589289740/finalsite/ex0ey4nk6axniqt4ykt9/instagram-header.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1589289740/finalsite/ex0ey4nk6axniqt4ykt9/instagram-header.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1589289740/finalsite/ex0ey4nk6axniqt4ykt9/instagram-header.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1589289740/finalsite/ex0ey4nk6axniqt4ykt9/instagram-header.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1589289740/finalsite/ex0ey4nk6axniqt4ykt9/instagram-header.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1589289740/finalsite/ex0ey4nk6axniqt4ykt9/instagram-header.jpg","width":2200}])
Kristen Doverspike
While Instagram has undergone some recent changes turning it from a simple, photo-sharing platform into a marketing and advertising powerhouse, the network still operates on the importance of sharing high-quality images (and now videos), to engage followers — a strategy essential for schools.
Additional Social Media Marketing Resources
Dive into additional webinars, e-books, reports and more on social media marketing for schools.
- Guide
Not sure what to post on your school or district's social channels all summer long? We've got you covered. This calendar is jam packed with fresh ideas and tips for making this year's summer's social presence your best yet!
- On-Demand Webinar
Mia Major shares how you can use the latest best practices for Facebook, Twitter and Instagram to keep current families engaged and elevate your brand.
- eBook
Improve your school or district's social media strategy with our social media guide — complete with the latest best practices for improving organic reach on your social channels.
- On-Demand Webinar
Learn from Mia Major new ways to make your school’s content — including email, news, blogs, and social posts — relevant, fresh, fun, personalized — and anything but “boring.”
- On-Demand Webinar
Learn from Client Success Manager Kyle Gresh quick and easy ways to make the most of your district’s social media presence to attract new families, and keep current ones in the loop.
- On-Demand Webinar
Learn from Red Abbott and Karley Ice the marketing metrics that matter most to schools, and how to find and report on that data.
Join Us At An Upcoming Social Media Workshop
Join our #SocialMediaExperts for a day of social media strategy, filled with best practices, school panelists, and takeaways to inspire your social media marketing.
Discover Social Media Services
Ready to take your school's social media presence to the next level but not sure where to start? Discover how we can help with our social media marketing strategy services!